Toyota Announces Voluntary Recall on 2010 Model-Year Prius to Update ABS Software Recalls Underscore Toyota's Commitment to Address All Vehicle Quality and Safety Issues Promptly and Effectively.
The solution to this recall is a quick and easy Software update that will take about 30 minutes. Toyota of Keene is ready to provide you with this update. Call 603-354-5000 today to set up an appointment.
TORRANCE, Calif., February 8, 2010 - Toyota Motor Sales (TMS), U.S.A., Inc, today announced it will conduct a voluntary safety recall on approximately 133,000 2010 Model Year Prius vehicles to update software in the vehicle's antilock brake system (ABS). No other Toyota, Lexus, or Scion vehicles are involved in this recall.The solution to this recall is a quick and easy Software update that will take about 30 minutes. Toyota of Keene is ready to provide you with this update. Call 603-354-5000 today to set up an appointment.
The ABS, in normal operation, engages and disengages rapidly (many times per second) as the control system senses and reacts to tire slippage. Some 2010 model year Prius owners have reported experiencing inconsistent brake feel during slow and steady application of brakes on rough or slick road surfaces when the ABS is activated in an effort to maintain tire traction.
Toyota has responded to owner concerns with a running production change for 2010 Prius that was introduced last month, improving the ABS system's response time, as well as the system's overall sensitivity to tire slippage. The production change for the HS 250h is planned for later this month.
"We're committed to doing everything we can - as fast as we can - to restore consumer trust in Toyota, and these recalls are part of this effort," said Jim Lentz, President and Chief Operating Officer, Toyota Motor Sales. "We regret the inconvenience this recall will cause to Prius, and will do our best with the support of our dealers to make sure that it is conducted in the most trouble-free manner possible."
Mr. Lentz continued: "As part of the quality improvement program announced by Toyota President Akio Toyoda last week, our company is undertaking a top to bottom review to ensure that our vehicles meet our own high standards of safety and reliability, now and for the future. We are taking steps to implement more stringent quality control across the company, to investigate customer complaints more aggressively and to respond more quickly to any safety issues we identify."
The recall will allow Toyota dealers to perform the software update on 2010 Prius vehicles sold prior to this running production change. Only Prius vehicles produced since May 2009 are subject to this recall. First- and second-generation Prius vehicles use a different ABS system and are not involved in this campaign.
Toyota will begin mailing letters to Prius owners included in this recall next week to let them know when to bring their vehicles into a dealership. Owners will only receive a letter if their vehicle is involved in the recall.