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Toyota of Keene Understands your needs and wants!



Are women auto buyers really different from male auto buyers?

According to industry statistics, women buy more than half of all cars, and influence more than 85 percent of all vehicle purchases. As a woman, you already know that many of the household purchase decisions are in your hands, either by deciding or helping a loved one to decide. Despite this, typically, women are viewed at a disadvantage during negotiations - but if you're in the market for a new vehicle, you can arm yourself with the following tips!



Know what your credit score is
Your FICO score is your score based on your social security number and past and present credit history. This is one of the most important deciding factors when getting approved for financing.
 
Know the process before you walk in the dealership
Women are more inclined to purchase cars that they consider fun-to-drive and that are well made. In contrast, men prefer vehicles that are a good value for the money, are comfortable, have nice exterior styling, good fuel economy and display a certain image. We can help in any aspect of the car buying experience to make you feel at ease.

Know what you want
Women, more than men, place a high value on a vehicle's reliability, durability, passenger seating capacity, safety features and availability of four-wheel drive. Once you already know what it is that you are looking for, you can control the process

Know what a 5-star crash test rating is
 Women rate safety as the most important aspect when shopping for new vehicles. We have some of the safest vehicles in the automobile industry.

Do your research
Fifty-seven percent of Female buyers seek advice from automotive authorities before buying a new car. We understand that and we will offer any advice we can to help. Females place the most importance on dependability, functionality and economic factors when buying. We here at Toyota of Keene have some of the most dependable cars, truck and SUV's on the road. One third of female buyers read an average of four automotive magazines for 12 months before purchase. We at Toyota of Keene can provide all the literature you desire to help you make an informed buying decision.

Go to many dealerships 
Female auto buyers will shop an average of three dealerships for best price and best treatment. We are confident that you will receive the best treatment and price at Toyota of Keene.

You are in control 
Women spend approximately 17 weeks on the new car buying process, three weeks longer than men. We understand that and you will not feel any sales pressure.
Get pre-approved
You can go to your local bank or credit union and you can find out exactly how much, based on your credit history, you are able to borrow from the bank.

While these tips may not be true for everybody, these are just guidelines and we will tailor our service to you in any way we can. Come on in and see the Toyota of Keene difference!


We here at Toyota of Keene realize how important our women buyers are to us and we will make every effort to make your purchase experience the best it can be!